i think the way Wahoo market is a good idea because it relates to sports like surfing and snow boarding but also it relates to the customers who like extreme sports. The way not worry bout business much as the loyal customer getting to knoe their name thats cool.

Marketing-is the creation and maintenance of satisfying exchange relationship

marketing mix-decribes how a business blends the four marketingf elements product place price and promotion

The 4p's that wahoos use is to satisfy the customer needs and make them feel comfortable. the process isn'nt easy because you need to find out what the customer likes and what price cany they buy it for.